Ep.022 - How to Build Brand Power & Reach Your Ideal Audience with Zahra Cruzan

Uncategorized Feb 24, 2020

"Vision is the foundation for everything"

Zahra Cruzan, founder of Brand Author works with entrepreneurs to enter mainstream markets by creating an irresistible brand. After spending nearly, a decade working and training in marketing and copywriting, for both small ventures and Fortune 500 companies, Zahra now coaches’ entrepreneurs to focus on the very foundation on which their dreams are built- their brand. 

By using her proprietary system for creating a brand’s infrastructure, she has helped entrepreneurs break through the glass ceiling of regional and local markets and gain national placements. Zahra has worked with local and international brands to secure buyers, investors, and national product placement. Her work has won international awards for her clients on platforms such as Linked In.

If you are an entrepreneur that needs to build brand power, then you don’t want to miss this episode! 

We discuss:

  • Building a brand identity
  • Customer Avatars
  • Understanding your own Core Values to articulate your message
  • Developing your WHY
  • Understanding WHAT you are doing / Developing your offer
  • Developing a logo 
  • Measuring what you are doing 


Want to connect with Zahra Cruzan?

Website: www.brandauthor.com


Want a simple step-by-step process to plan and execute your launch?
Download "Your 90 Day Launch Plan Essentials"

"The 90 Launch Plan Essentials is really fantastic! I will be using this again and again! The launch process can often seem really hectic and crazy, but Ken breaks it down into simple and easy manageable steps with goals and deadlines so you can get your desired results. I highly recommend Ken and his program!" - Nick Bonitatibus

If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @kenwestgaard

Don't forget to subscribe to the podcast to receive notifications of new episodes.

Haven’t left a review yet? All you have to do is go to https://kenwestgaard.com/podcast, and thanks for your support of this show!


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.