"I only had 220 members and it had been open 4 years ….in just 7 days I had over 300 members"
Lisa Breitenfeldt is the President and CEO of Cache Advance. Her geocaching name is Lookout Lisa. Lisa has been geocaching since 2002, with over 200 hides and now over 11K finds. She is past president (2 years) of the Inland Empire Chapter of the Washington State Geocaching Association (WSGA).
Lisa created and designed Dr. B's Cache Repair Kits in 2005 as a fun project to fill up her spare time (when she's not out caching!) and to help promote responsible caching. This launched Cache Advance and she's never looked back.
In 2015 the Cache Crates, a monthly subscription box for geocaching, was launched. Applying what she's learned at Tribe and Connect, Lisa did a relaunch and closed the cart of the Cache Crates in October 2019. This brought in 83 new members, bringing us to over 300 members.
An insightful conversation about the world of geocaching and how closing cart increased Lisa’s membership.
Want a simple step-by-step process to plan and execute your launch? Download "Your 90 Day Launch Plan Essentials" - https://kenwestgaard.com/90-day-launch-plan
"The 90 Launch Plan Essentials is really fantastic! I will be using this again and again! The launch process can often seem really hectic and crazy, but Ken breaks it down into simple and easy manageable steps with goals and deadlines so you can get your desired results. I highly recommend Ken and his program!" - Nick Bonitatibus
If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @kenwestgaard.
Don't forget to subscribe to the podcast to receive notifications of new episodes.
Haven’t left a review yet? All you have to do is go to https://kenwestgaard.com/podcast, and thanks for your support of this show!