Ep.017 - Increasing membership numbers by closing cart with Lisa Breitenfeldt

podcast Jan 20, 2020
 

"I only had 220 members and it had been open 4 years ….in just 7 days I had over 300 members"

Lisa Breitenfeldt is the President and CEO of Cache Advance. Her geocaching name is Lookout Lisa. Lisa has been geocaching since 2002, with over 200 hides and now over 11K finds. She is past president (2 years) of the Inland Empire Chapter of the Washington State Geocaching Association (WSGA).

Lisa created and designed Dr. B's Cache Repair Kits in 2005 as a fun project to fill up her spare time (when she's not out caching!) and to help promote responsible caching. This launched Cache Advance and she's never looked back. 

In 2015 the Cache Crates, a monthly subscription box for geocaching, was launched. Applying what she's learned at Tribe and Connect, Lisa did a relaunch and closed the cart of the Cache Crates in October 2019. This brought in 83 new members, bringing us to over 300 members.

An insightful conversation about the world of geocaching and how closing cart increased Lisa’s membership.

We discuss:

  • What is Geocaching
  • Birth of the Cache Crate subscription
  • Effect of Cache Crates on business
  • Deciding to close membership and move to exclusivity
  • Building a buzz
  • Next steps for Cache Crate
  • Utilizing Email lists
  • Memberships & creating community
  • Pokemon vs Geocaching

Want to connect with Lisa Breitenfeldt?

Website: www.cachecrate.com  and www.cachingleague.com
 
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Want a simple step-by-step process to plan and execute your launch? Download "Your 90 Day Launch Plan Essentials" - https://kenwestgaard.com/90-day-launch-plan

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